

September 2024
COPO Collective
ROLE
Brand + Visual Identity, Packaging, Landing Page.
INDUSTRY
Apparel + Textiles
TIMEFRAME
12 Weeks
TOOLS
Adobe Creative Suite, Figma, Sketch
01
Overview
Copo Collective is a purpose-driven brand rooted in creativity, intentional purchasing, and community. With a mission to create space for self-growth and expression, Copo Collective is building a platform that invites creatives to share their work on merch while giving back to charitable, community-based causes.
02
Challenges
As a newly emerging clothing + community-based collective, they needed a visual identity that felt expansive, grounded, and artistic — one that could evolve with future offerings while clearly communicating its values from day one.
03
Solution
We developed a visual system that mirrors Copo’s ethos: rooted in community and celebrating local artists. From the typography and color palette to the organic illustrative motifs, every element was designed to reflect wholeness, warmth, and intentionality.



The primary logo emphasizes the 'P' and 'COPO,' honoring the founder's last name. The abstract megaphone shape represents the clothing's bold messages and the brands overall mission.




The visual identity was crafted to reflect the empowering t-shirt designs and the brand's creative energy. With a focus on streetwear, the identity embodies innovation and free-thinking, effectively appealing to their Denver-based audience.




The illustrations, packaging, and print materials are essential to COPO’s branding, evoking creativity and inspiration while helping raise brand awareness.


