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September 2024

COPO Collective

ROLE

Brand + Visual Identity, Packaging, Landing Page. 

INDUSTRY

Apparel + Textiles

TIMEFRAME

12 Weeks

TOOLS

Adobe Creative Suite, Figma, Sketch

01

Overview

Copo Collective is a purpose-driven brand rooted in creativity, intentional purchasing, and community. With a mission to create space for self-growth and expression, Copo Collective is building a platform that invites creatives to share their work on merch while giving back to charitable, community-based causes. 

02

Challenges

As a newly emerging clothing + community-based collective, they needed a visual identity that felt expansive, grounded, and artistic — one that could evolve with future offerings while clearly communicating its values from day one. 

03

Solution

We developed a visual system that mirrors Copo’s ethos: rooted in community and celebrating local artists. From the typography and color palette to the organic illustrative motifs, every element was designed to reflect wholeness, warmth, and intentionality. 

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The primary logo emphasizes the 'P' and 'COPO,' honoring the founder's last name. The abstract megaphone shape represents the clothing's bold messages and the brands overall mission. 

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The visual identity was crafted to reflect the empowering t-shirt designs and the brand's creative energy. With a focus on streetwear, the identity embodies innovation and free-thinking, effectively appealing to their Denver-based audience.

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The illustrations, packaging, and print materials are essential to COPO’s branding, evoking creativity and inspiration while helping raise brand awareness.

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Jason Seward Photography

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CP Training

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The Minimal Sewist

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