MAY 2022
Kulina Wellness
ROLE
Brand + Visual Identity, Packaging, Website Design.
INDUSTRY
Massage + Wellness
TIMEFRAME
18 Weeks
TOOLS
Adobe Creative Suite, Figma, Sketch
01
Overview
Kulina Massage + Wellness is a therapeutic bodywork studio rooted in holistic healing, intentional care, and embodied wellness practices. Specializing in massage therapy, yoga, and individualized treatments.
02
Challenges
The brand needed a system that felt professional yet deeply personal, moving beyond generic spa aesthetics to convey the grounded presence and emotional intelligence of the practice. The brand also needed to better support future growth through clear messaging and a more refined visual language.
03
Solution
We created a visual identity + website that honors both the intuitive and technical aspects of bodywork. From the logo and type system to the color palette and texture treatments, every detail was designed to reflect calm, connection, and clarity.
ABOUT THE DELIVERABLES
The visual identity, packaging, and website design were designed to authentically reflect Kulina's holistic and welcoming energy.
Kulina's primary logo exudes elegance and sophistication, with the 'K' embodying movement to reflect the fluidity of massage and yoga practices.
"Working with Alex has been amazing. I told her my business vision; she delivered more than I expected. Initially, I contacted her for a logo system, and she ended up building my website and social media out for me as well. Her process was so seamless and professional that it was easy to take my hands off and let her run with it. I was more than impressed with the results. I can't recommend Alex enough. IMO, her artwork and creativity speak for themselves, but her professionalism while taking you through her process is what really sets her apart from other Artists/Designers. 10 out of 10 would recommend."
JOSH M. | Founder
