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January 2023
Paly
ROLE
Brand + Visual Identity, Packaging, Website Dev.
INDUSTRY
Cannabis
TIMEFRAME
12 Weeks
TOOLS
Adobe Creative Suite, Figma, Sketch
01
Overview
Led the brand positioning, visual identity, and landing page design for a female-driven cannabis subscription brand.
02
Challenge
How do we create a visual system that feels accessible to users that want to be descreet when purchasing cannabis products?
03
Solution
A cohesive brand experience across touch-points, rooted in discretion, femininity, accessibility, and colorful appeal.
User Personas
User Stories
User Journey Maps
Brand Personality
Creative Direction
Discreet Cannabis Leaves
Logo Suite
Color Contrast Accessibility
Once the user research, brand strategy, and visual design phases were completed, we designed a testable landing page to validate user engagement and content clarity before scaling to a full site. This approach allowed us to collect behavioral insights, identify usability pain points, and refine the brand’s digital strategy with minimal upfront investment.
Lo-Fi Wireframes
Hi-Fi Wireframes
Visual Brand Assets
"Can’t thank this gal enough. She’s really given me a new fresh perspective and added a lot of color (literally) to my biz. Her process is so thorough and detailed. Very professional which is so comforting when you’re putting your business vision in someone else’s hands. Her final designs were more amazing than I could have ever imagined and I’m so glad I decided to work with her."
AJA P. | Founder
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