

January 2025
The Minimal Sewist
ROLE
Brand + Visual Identity, Packaging, Landing Page.
INDUSTRY
Apparel + Textiles
TIMEFRAME
16 Weeks
TOOLS
Adobe Creative Suite, Figma, Sketch
01
Overview
The Minimal Sewist is a high-end embroidery brand offering custom embroidered crowns, workshops, and at-home kits, to celebrate meaningful childhood milestones. With a focus on slow crafting and intentional living, the brand speaks to mothers seeking elevated, memory-driven experiences for their families.
02
Challenges
The brand needed to stand out in a growing market of DIY and craft businesses, many of which skewed either too whimsical or too generic. The Minimal Sewist had to communicate premium heirloom quality, deep emotional resonance, and accessibility without losing its refined tone.
03
Solution
A sophisticated yet grounded brand identity, packaging, + landing page that blends minimalism with warmth — positioning TMS as both a modern heirloom maker and a trusted sewing guide.
ABOUT THE DELIVERABLES
The visual identity, packaging system, and custom landing page were designed to reflect intentionality, emotional depth, and minimal luxury. Every detail was considered, from the typography and color palette to the gentle pacing of the landing page experience, which was rolled out through the rest of the website.







Let's break-down the logo suite...
‘The’ subtly incorporates a threaded needle, honoring the brand’s origins, while the minimal bow represents craftsmanship and meaningful gifting. The serif logotype, with custom adjustments, balances minimalism and heritage-inspired sophistication. Lastly, 'Handmade Heirlooms' reinforces the brand’s purpose, emphasizing timeless craftsmanship.








Rooted in the Arts and Crafts Movement of the late 19th and early 20th centuries, this visual identity embraces craftsmanship, natural materials, and timeless design—principles that stood in opposition to mass production. These values align seamlessly with The Minimal Sewist’s mission to create heirlooms with intention.








