MARCH 2023
Paly
ROLE
Brand + Visual identity, Packaging, Landing page.
INDUSTRY
Cannabis
TIMEFRAME
12 Weeks
TOOLS
Illustrator, Photostop, AfterEffects, Figma.
01
Overview
Paly is a cannabis delivery service, and the first of it's kind in Colorado. I led the strategy, visual identity, and landing page design, all of which needed to communicate to a primarily female audience while steering clear of stereotypical cannabis imagery.
02
Challenge
How do we create a visual system that feels accessible to female users that want to be discreet when purchasing cannabis products?
03
Solution
A cohesive brand experience across touch-points, rooted in discretion, femininity, accessibility, and intentionality.
User Personas
User Journey Maps
Color Contrast Accessibility
Once the user research, brand strategy, and visual design phases were completed, we designed a testable landing page to validate user engagement and content clarity before scaling to a full site. This approach allowed us to collect behavioral insights, identify usability pain points, and refine the brand’s digital strategy with minimal upfront investment.
Lo-Fi Wireframes
Responsive Layout
Final Landing Page
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"Can’t thank this gal enough. She’s really given me a new fresh perspective and added a lot of color (literally) to my biz. Her process is so thorough and detailed. Very professional which is so comforting when you’re putting your business vision in someone else’s hands. Her final designs were more amazing than I could have ever imagined and I’m so glad I decided to work with her."
AJA P. | Founder
