Omega is a leader in the functional and holistic healthcare space, known for delivering personalized, science-backed treatment plans that address root causes, not just symptoms. The team sought me out to help elevate their brand better reflect their premium services while maintaining visual approachability and warmth.

Omega needed a rebrand that would reposition them visually in a more sophisticated bracket, one that aligns with the credibility of their services. The brand needed to communicate a balance between clinical science and holistic wellness, while addressing the ongoing misunderstanding around functional medicine.

The result was a brand and visual identity that positions Omega as both an approachable leader and a trusted educator. The strategy focused on building trust through clear, confident design language rooted in science, transparency, and whole-body healing. The visual identity balances clean, clinical aesthetics with subtle organic elements — reflecting Omega’s mission to bridge modern medicine and holistic wellness.