
september 2023
Omega Functional Health
ROLE
Brand strategy, visual identity, stationary, landing page.
INDUSTRY
Healthcare
TIMEFRAME
9 Weeks
TOOLS
Illustrator, Photoshop, AfterEffects, InDesign,
Fresco, Procreate.
01
Overview
Omega is a leader in the functional and holistic healthcare space, known for delivering personalized, science-backed treatment plans that address root causes, not just symptoms. The team sought me out to help elevate their brand better reflect their premium services while maintaining visual approachability and warmth.
02
Challenge
Omega needed a rebrand that would reposition them visually in a more sophisticated bracket, one that aligns with the credibility of their services. The brand needed to communicate a balance between clinical science and holistic wellness, while addressing the ongoing misunderstanding around functional medicine.
03
Solution
The result was a brand and visual identity that positions Omega as both an approachable leader and a trusted educator. The strategy focused on building trust through clear, confident design language rooted in science, transparency, and whole-body healing. The visual identity balances clean, clinical aesthetics with subtle organic elements — reflecting Omega’s mission to bridge modern medicine and holistic wellness.
User Personas


User Journey Maps







Color Contrast Accessibility


Color Combinations




Iconography


Procreate Illustrations




Every brand element, from the clean typography to the grounded color palette was intentionally crafted to reflect Omega’s holistic, science-backed approach to health. Through early strategy and positioning work, we uncovered the importance of balancing credibility with compassion. The result is a brand + visual identity that feels clinical yet human.
Landing Page










