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Business Card Mockuzap.jpg

september 2023

Omega Functional Health

ROLE

Brand strategy, visual identity, stationary, landing page. 

INDUSTRY

Healthcare

TIMEFRAME

9 Weeks

TOOLS

Illustrator, Photoshop, AfterEffects, InDesign,
Fresco, Procreate.

01

Overview

Omega is a leader in the functional and holistic healthcare space, known for delivering personalized, science-backed treatment plans that address root causes, not just symptoms. The team sought me out to help elevate their brand better reflect their premium services while maintaining visual approachability and warmth.

02

Challenge

Omega needed a rebrand that would reposition them visually in a more sophisticated bracket, one that aligns with the credibility of their services. The brand needed to communicate a balance between clinical science and holistic wellness, while addressing the ongoing misunderstanding around functional medicine.

03

Solution

The result was a brand and visual identity that positions Omega as both an approachable leader and a trusted educator. The strategy focused on building trust through clear, confident design language rooted in science, transparency, and whole-body healing. The visual identity balances clean, clinical aesthetics with subtle organic elements — reflecting Omega’s mission to bridge modern medicine and holistic wellness.

User Personas

Personas_vv copy 16.jpg
Personas_vv copy 15.jpg

User Journey Maps

Personas_vv copy 3.jpg
Personas_vv copy.jpg
Final_Omega copy-23.jpg
Final_Omega copy-73.jpg
Final_Omega copy-74.jpg
Logomark.jpg
Tagline.jpg

Color Contrast Accessibility

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Color Combinations

Screenshot 2025-07-23 at 12.12.01 PM.png
Final_Omega copy-76.jpg
Brand_Pattern_Vertical_White.jpg
Final_Omega copy-77.jpg

Iconography

icons-78.jpg
icons-79.jpg

Procreate Illustrations

Crane.png
Water.png
Mountain.png
Blossoms.png

Every brand element, from the clean typography to the grounded color palette was intentionally crafted to reflect Omega’s holistic, science-backed approach to health. Through early strategy and positioning work, we uncovered the importance of balancing credibility with compassion. The result is a brand + visual identity that feels clinical yet human.

Landing Page

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Business Card Mockuzap.jpg
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IMG_7545.HEIC
Business Card Mock Up Vol 16.png
Realistic Sticker Mockup.png
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folder-mockup-04.png
Stationary Mockup.png
coat.png
Water Bottle Mockup 2.png
Gift example.png

The Minimal Sewist

CP_Multiple_Devices.png

CP Training

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