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The Minimal Sewist
Brand Strategy, Visual Identity, Packaging, Illustration, UI Website Layout
BRIEF
TMS creates high-end custom embroidered products, at-home kits, hosts at-home events, and hosts local workshops to help celebrate the joys in life. The brand needed a visual system that embodied the perfect balance of elegance, sustainability, and exclusivity. It also needed to stand out in a growing market of DIY craft businesses, many of which skew too whimsical or templated.
SOLUTION
Through a sophisticated yet welcoming brand system that blends minimalism with warmth, we positioned the brand as a go-to in the industry. With heritage-inspired colors, an arts + crafts rooted brand strategy, and an inviting typography palette, TMS has 11x it's sales since we've worked together.
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