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Sprout
Brand Strategy, Visual Identity, Illustration, Packaging, Mobile Application, UX/UI Website Layout
BRIEF
Sprout is a mobile app designed to streamline how parents and caregivers buy and resell children’s clothing. Parents and caregivers often juggle tight schedules and limited bandwidth for learning new tools. They want second-hand shopping to be quick, intuitive, and rewarding, valuing unique styles, budget-conscious options, and sustainable choices.
SOLUTION
A bold, playful, and welcoming visual identity paired with an intuitive mobile experience. Key features include AI-powered product listings that reduce posting time, smart filtering to surface relevant styles instantly, and a built-in sustainability incentive, rewarding active users with the ability to “plant sprouts” (trees) through their activity.
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