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Paly Cannabis
Brand Strategy, Visual Identity, Packaging, Illustration, Animation, UX/UI Website Layout
BRIEF
Paly is a cannabis delivery service and the first of it's kind in Denver, CO. The founder needed help with the brand's strategy, visual design, packaging elements, and website layout; all created with discretion, sophistication and women's health at the forefront of the visual elements.
SOLUTION
We created a visual system that stands out from the typical flashy cannabis imagery. We crafted a color palette that communicates to women and instills excitement, while the logos, illustrations, and iconography all remain discreet and sophisticated, with subtle nods to the cannabis industry. Ultimately, the founder didn't want the visuals to scream CANNABIS, but with ac loser look, you can understand what the products being sold are.
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