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Kulina Wellness
Brand Strategy, Visual Identity, Packaging, Wayfinding, Illustration, Animation, UX/UI Website Layout
BRIEF
Kulina Massage + Wellness is a therapeutic bodywork studio rooted in holistic healing, intentional care, and embodied wellness practices. The brand needed a system that felt professional yet deeply personal, moving beyond generic spa aesthetics to convey the grounded presence and emotional intelligence of the practice.
SOLUTION
We created a visual identity + website that honors both the intuitive and technical aspects of bodywork. From the logo and type system to the color palette and texture treatments, every detail was designed to reflect calm, connection, and clarity.
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